Karl Sniady

Executive Coach and Senior Business Advisor

Karl Sniady is the former President & Chief Financial Officer of Coaches Training Institute (CTI), the largest in-person coach training school in the world and the only program to teach CTI’s ground-breaking Co-Active Coaching model in highly interactive courses. Sniady was introduced to Co-Active coaching when he was working as a CFO for a publicly traded company in Boston, and he joined a group of men that was facilitated by a CTI faculty member. Having had firsthand experience with how powerful the Co-Active model is, he was excited to have the opportunity to use his professional skills at CTI. 

About his move, Sniady stated, “I had never worked for a company as small as CTI; I’ve been working for large divisions of Fortune 500 companies or publicly traded companies in their own right… [but] it was the right time and place. CTI has always been a great organization, totally focused on who people are, and really not that focused on the type of business they are running. I brought my business skills and they in turn brought me into growing who I am as an individual and how I can bring my expertise to the work that they do in the world.”

Since his early work as an auditor with Coopers & Lybrand, Sniady’s experience ranges from multinational and publicly traded companies to internet start-ups. In his professional life prior to CTI, he would “look for companies that I thought could make a lot of money, that had some kind of financial angle to what they were doing.” In his words, his experience has taught him “particular expertise about how to manage a business and where you go from there, but also that without a base of integrity and values and having a clear idea of what your mission and vision are, it doesn’t go anywhere.”

He launched his career at SHV Holdings, an international company based in the Netherlands with worldwide sales of over $6 billion. He held various positions over 10 years there: Financial Analyst; Internal Audit Director and CFO of SHV North America Corp.; and VP of Finance and CFO for Makro, Inc., a subsidiary selling a broad range of food and general merchandise in a superstore environment. Then, he served as VP of Finance and Administration and CFO of Auto Source, Inc., a subsidiary of Canadian Tire Corporation with sales of $60 million. He followed that position with one as VP of Finance and CFO at Performant Financial Corporation, a private equity-backed financial services company.

His next position was at Trend-Lines Inc, a public company with annual revenues of more than $300 million. There, he successfully completed a secondary common stock offering, restructured its bank credit facility and was responsible for human resources, IT, distribution and call center operations. He joined S&H Greenpoints, a venture-funded B2B marketing loyalty company, from there. As Senior VP of Finance & Administration, Sniady was responsible for the company’s growth through his management of all of S&H's financial administrative, human resources, legal, customer care, and fulfillment functions. He helped lead S & H from $2 million to $50 million in revenue.

Sniady found his post at CTI soon after moving to the Bay Area. He has a BBA in Industrial Management from the University of Cincinnatti and an MBA from Northeastern University. He has been a CPA since 1979. He and his wife Gwendolyn have a son, Matt, and a daughter, Maria, who both live in Los Angeles.